An agreement has been signed between Microgaming and Aspire Global, a gaming operator which is based in Malta, for the use of the Quickfire platform. The company will start using Quickfire starting later in February, so that the huge collection of Microgaming slot machines will be available to its partners, in addition to what they already have in their portfolio. Titles like Terminator 2, Thunderstruck or Game of Thrones are all part of the deal, along with hundreds of others. Among the benefits offered to Aspire Global, will be the possibility to use tools like Quickfire iQ for promotional reasons, or Free Games, Bet Settings and Achievements.
Such a partnership was a natural choice, especially since both Microgaming and Aspire Global are part of markets that are similarly regulated (Malta, Denmark and UK).
Aspire Global seems to believe that what makes this a great idea is that it results in a melding of the analytics and CRM capabilities offered by Aspire Global, with the popularity of the games designed by Microgaming. In the end, the player gets a lot more value out of it, and the experience is enhanced.
Quickfire’s Head, Tom Chamberlain, has said that the platform has seen quite a bit of action since the start of 2016, with multiple big signings of new casinos, plus the presence at ICE 2016. Thanks to the presence of white label partners all over the world, this will place Microgaming games in front of a lot of eyes.