The full Bingo software package that Microgaming offers will soon be part of Betsson Group’s gaming sites in the future, thanks to a deal that was just signed by the two parties.
Betsson Group is the name of a company which has several major sites under its umbrella, including the likes of Betsson, NordicBet and Betsafe. They have gaming licenses obtained in 11 different jurisdictions, and so they are present in a lot of big markets around Europe, including UK, Italy, Denmark and Spain.
Following an agreement that was just signed by Microgaming with Betsson Group, the latter will get access to the complete bingo offering from this developer. For starters, the Bingo platform will become available on the Spanish, UK and Scandinavian versions of Betsson’s sites. Even more markets will be added next year.
This deal will insure that the players registered on the Betsson sites will get access to the HTML5 bingo software from Microgaming, and they will take advantage of both their high game liquidity and chat rooms, so the delivered experience is at its best.
The same players will also be able to enjoy a lot of different variants of bingo, more than 450 casino titles as side games, plus the biggest progressive jackpot network that the gambling industry has to offer. In addition, the back-office suite and the Microgaming bingo managed services will also be included, and these are also used by other big lottery providers from all over Europe.
Created more than 50 years ago, the Betsson Group has great history and pedigree, and it owns several highly respected brands from the gambling industry. The Microgaming COO, Andrew Clucas, welcomes them and the deal they signed.
Betsson Group’s Head of Gaming is Joey Hurtado, and he also praises Microgaming and their offer in the bingo market. They want to take their bingo offer to the next level with Microgaming’s help, improving the player experience considerably in the process.